Industry news

Take up arms large size LCD Plasma snatch market

LCD manufacturers through new technology forces and efficient plants, they declared that will win lucrative 37 Inch and 42 inch large screen TV market. Liquid crystal display manufacturer Philips Po, the world's largest LG- company marketing executive vice president Bruce Berkoff held in Tokyo Asia technology and telecoms summit to the Reuters reporter said: "we are the seventh generation plant began in 2006 after the operation, we can win the 42 inch large screen TV market". He added that in the past few years, the industry believes that the best for LCD 20 inches and 20 inches below the LCD TV last year has been used in 32 inches and 32 inches big screen TV, through the efforts of this year we set up sixth factories, we are ready to seize the 37 Inch big screen TV market. Compared with LCD manufacturers, plasma display manufacturers have more confidence, they can withstand greater impact, they resisted the pressure on product prices continue to decline, and turned to the production of the maximum size of the big screen TV, it is a liquid crystal display manufacturer cannot follow. Samsung Chris, vice president of marketing and sales company SDI Kim at the summit said: "in order to support larger panel, we reformed many software and components, this will cause our products more reliable and stable, and can participate in the competition of cost". Samsung SDI, the world's largest manufacturer of plasma displays, is one of the three plasma displays in the world. Plasma display and liquid crystal display competition is a good news for consumers. Kim reference market research firm DisplaySearch said, to 2008, the manufacturing cost of the liquid crystal display is about $645, compared with a 42 inch plasma display manufacturing cost is only $454. Kim said that the price of 42 inches TV last year was $5000, has now dropped to $4000, some models of TV prices even less than $3000. Market research firm DisplaySearch said, is expected to 2008 42 inch TV will cost less than $2000, will help the plasma TV sales growth 4 times to reach 12 million 300 thousand, seized 40 inches or larger half of the TV market share, the plasma TV in large screen TV market share of 40%. Matsushita Electric Industrial Company is Matsushita brand product manufacturers, it is production of plasma display, and display their own television production, in order to protect it in Japan plasma TV market 70% market share, and to challenge its rival Pioneer Co, Fujitsu Corporation and manufacturer of LCD TV, saying that it would reduce plasma TV prices at present, every inch of the 10000 yen by 2008 dropped to 5000 yen per inch. Plasma display manufacturers usually emphasize their image quality on the screen in the LCD, because they do not use the backlight, the screen is always bright, also won't appear blurred, ghosting or ghosting. And these are a difficult problem LCD tv. Not to be outdone, LCD manufacturers must provide their own advantages in the field of large screen TV technology. Berkoff said LCD flat screen is only the image in 37, 42 and 50 inch big screen TV can provide high quality and clear, in less than 60 Inch display, plasma technology is not up to the clear resolution of 1080 x 1920 pixels. He said: "we have never produced a lower pixel resolution of the TV, we have enough resolution to create 42 inch high-definition tv." He added that the new technology has overcome the problems of LCD TV's ghosting, low contrast and poor image when viewed from any angle. But he acknowledged that the latest LCD factory is not able to produce a 50 inch or larger size TV than plasma technology.

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